Apera Asset Management (“Apera”), a pan-European private debt investor in the mid-market space, proudly announces the arrangement of a unitranche facility for Factor Eleven GmbH (“Factor Eleven” or the “Company”). The new debt facility supports the investment by funds advised by Armira Investment Holding into Factor Eleven, a leading software company in the field of digital marketing.
Factor Eleven is a leading technology company providing a one-stop software platform for digital marketing which supports advertisers in their cross-channel campaigns on the open internet. Founded in 2014 by Alexander Anhuth, the company uses a proprietary technology stack to automate and simplify the process, from campaign planning to execution. Simultaneously, the platform processes digital campaigns for more than a thousand companies. Its customers and partners include well-known companies from the corporate enterprise, agency, and SME sectors. The company currently employs just under 100 people and, in addition to the German market, is also active in the Austrian and French markets. Further international markets will follow.
The debt financing has been tailored to support Armira’s envisaged transaction structure and Factor Eleven’s growth ambitions.
Eva Halbritter, Principal at Apera Asset Management, said: “We are very pleased to complete our first transaction with Armira and look forward to accompanying Factor Eleven on its growth path in the future. We also look forward to developing a fruitful and trustful partnership with both, Armira and the Company.”
You can download a PDF of the Press Release here.
About Apera
Apera is a pan-European mid-market private debt investor operating in the UK, the DACH region, the Nordic region, France and Benelux. The firm develops long-term partnerships with private equity investors, SME borrowers, and advisors by providing tailored financial solutions that meet both the operational needs and growth objectives of clients, whilst producing attractive returns. Apera is focused on bringing a new standard of transparency to the private debt market.
Apera Asset Management LLP is authorised and regulated by the Financial Conduct Authority (FRN: 771080).
Apera Asset Management LLP is incorporated in the UK and the registered office is at 33 Cavendish Square, London, W1G 0PW, United Kingdom.
The services of Apera Asset Management LLP are only available to professional clients and eligible counterparties. They are not available to retail clients.
Copyright Apera Asset Management ©2025. All rights reserved.
